GLOBAL SHISEIDO
SITE RENEWAL

A GLOBALLY UNIFIED DESIGN SUPPORTING UNIQUE REGIONAL NEEDS

CONTENTS BELOW

CHALLENGES

  • ・Restructuring website content from a user perspective
  • ・Accommodating unique regional needs in a single system
  • ・Distributing master content assets via CMS
  • ・Localizing content completely through CMS
  • ・Supporting multiple devices
  • Note : CMS = Content Management System
PROJECT FOCUS プロジェクトの課題 PROJECT FOCUS お客様からのご要望

SOLUTIONS

  • Brand Localization ブランド・ローカリゼーション

    Brand Localization

  • Responsive Site レスポンシブウェブサイト

    Responsive Site

  • Custom CMS カスタムCMS開発

    Custom CMS

  • Copywriting コピー / ライティング

    Copywriting

RESULT

RESULTS

BESPOKE CMS, EMPOWERS
GLOBAL STRENGTH OF THE BRAND

コンテンツ配給システムを実装したCMSで、ブランド力を損なわずにグローバルサイトを効率的に展開

FunkyCorp developed a customized system that allows Shiseido to operate its official websites in 10 countries, supporting 7 languages including English, Korean, Vietnamese, Chinese (Traditional/Simplified), Thai and French. To simplify maintenance and updating of the websites, we developed a CMS which enables the headquarters to distribute original common content assets to local offices. With just one interface, those local offices can now choose, customize and localize their content assets. For the client, this has the advantage of maintaining a consistent look and feel across all local websites while being able to customize the details to meet each market's unique needs.

CUSTOM CMS STRUCTURE 運用フローに合わせて設計されたカスタムCMS RESULTS

LOOK NO FURTHER. WE DELIVER.

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