TIFFANY
SOCIAL MEDIA
MANAGEMENT

CAPTIVATE JAPANESE FANS BY MAKING GLOBAL STRATEGY WORK LOCALLY

CONTENTS BELOW

CHALLENGES

  • ・Increasing fan base cost effectively
  • ・Making global strategy work locally
  • ・Communicating efficiently with NYC headquarters
  • ・Providing continuous feedback on the local market
  • ・Creating exclusive content for the Japanese market
PROJECT FOCUS プロジェクトの課題 PROJECT FOCUS お客様からのご要望

SOLUTIONS

  • Social Media Audit ソーシャルメディア施策評価

    Social Media Audit

  • Social Media Strategy ソーシャルメディア戦略

    Social Media Strategy

  • SNS Account Management SNSアカウント管理・運営

    SNS Account Management

  • Localization/Copywriting ローカライズ / コピーライティング

    Localization/Copywriting

  • Online-to-Offline Strategy O2O施策

    Online-to-Offline Strategy

  • Content Production/Updates コンテンツ制作・更新

    Content Production/Updates

RESULT

RESULTS

10%+ AVERAGE ENGAGEMENT RATE
300% FAN INCREASE IN 12 MONTHS

平均10%を超えるエンゲージメント率。12ヶ月で300%ファン数増加。

In the first 12 months since FunkyCorp started managing Tiffany&Co.'s Japanese Facebook page, the number of fans has increased by more than 300%, while the average engagement rate has remained impressively high at over 10%. The reason for these numbers lies in our unique approach to social media management: FunkyCorp not only curates social media content delivered by Tiffany's headquarters, but also produces exclusive local content. During this process, we use our profound understanding of the brand's core DNA as well as our insight into the tastes and subconscious desires of Tiffany's customers in Japan. Each day, we do not merely translate English to Japanese, but we adapt the style and attitude behind the words to create content which really speaks to the local audience. This is how we make global strategy work locally. Furthermore, we create original content, focusing on local culture and festive events, that connects with Japanese fans of the brand. Finally, we provide data-driven reports along with insights and suggestions for improvements to the headquarters on a day-to-day basis.

RESULTS

LOOK NO FURTHER. WE DELIVER.

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