THE OFFICIAL WAKAYAMA TRAVEL GUIDE SITE OVERHAUL

NEW & IMPROVED VISUALLY DYNAMIC WEBSITE ROLLED OUT IN 8 LANGUAGES

CONTENTS BELOW

CHALLENGES

  • ・Repositioning the birthplace of Japanese spirituality as a world-class tourist destination
  • ・Strategic development of content for new visitor acquisition & onsite audiences
  • ・English master copy development & localization into 7 additional languages
  • ・New master assets created including manual extraction of legacy site copy & collation of visual asset library
  • ・Copywriting, translation, site re-design, custom multi-language CMS development — overhaul completed in just 10 weeks
  • Note : CMS = Content Management System
PROJECT FOCUS プロジェクトの課題 PROJECT FOCUS お客様からのご要望

SOLUTIONS

  • Copywriting コピー / ライティング

    Copywriting

  • Copywriting カスタムCMS開発

    Custom CMS

  • Custom CMS カスタムCMS開発

    Tourism Strategy

  • Translation ブランド・ローカリゼーション

    Translation

  • Responsive Site レスポンシブウェブサイト

    Responsive Site

  • Content Planning/Evaluation レスポンシブウェブサイト

    Content Planning/Evaluation

RESULT

RESULTS

NUANCED COPY PAIRED WITH DYNAMIC DESIGN, CREATING AN ASPIRATIONAL TOURISM PROMOTION PLATFORM

洗練されたコピーワーク、ダイナミックなビジュアルデザインによって、直感を刺激するグローバルスタンダードのサイト。そして、それを支える画期的なCMS。

Entrusted to completely revamp the Wakayama prefectural government’s tourism website, FunkyCorp conducted a thorough overhaul involving major restructuring and redesign. The result is a fully modernized, user-friendly tourism website of global standard. 3,200 pages across 8 languages in 10 weeks, the process was multifaceted and included manually scraping text data from the legacy site, the development of a custom CMS, visual asset management and selection, art direction and curation, and large scale rewriting/content production for the site’s top pages. The only thing left untouched was pre-existing venue details text. International and multilingual, our bespoke team of designers, researchers, copywriters and translators, worked in unison to create a visually dynamic, tailored browsing experience for international tourists across all devices. This gives the client an effective tool with which to promote Wakayama as a major tourist destination across the globe.

RESULTS

LOOK NO FURTHER. WE DELIVER.

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